It can be hard at the end of the year to think about donor stewardship.
After all, you’re probably:
Working on a Giving Tuesday strategy
Planning your year-end giving outreach
Dealing with a team leader that wants you to call that donor – again – to see if they’d like to give in December (because your numbers are low).
It’s a rough time of year to be a fundraiser.
Despite the low-level chaos that is filling your inbox and voicemail, don’t forget stewardship.
Taking the time to meaningfully thank your donors / volunteers can help strengthen relationships, improve donor retention rates, and is a fantastic way to engage organization leadership in donor outreach.
Not sure where to start? Here are three things you can do today to get year-end stewardship up and running!
Schedule time for calls – block out 30 minutes on your calendar today and call three donors to thank them for supporting your mission
Thank You Video – don’t worry about production values – think about authenticity. Grab your phone and shoot a quick thank you video and send it to a donor
Don’t forget your colleagues – fundraising is a team sport, and your colleagues in finance, programs, and marketing all make fundraising possible. Take a minute to thank your team for their help and support
There’s more, of course. And if you’d like to dig into more ways you can create a stewardship program that celebrates your donors and supports your mission, you can join me at The Nonprofit Partnership on December 5 for a breakfast workshop. Click here to register for the session - hope to see you there!
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