Four characteristics of an individual giving program

It’s been true since the 80’s.

The A-Team has the best theme song ever.

Also true since the 80’s?

Individual giving is the heart of fundraising. Since the 80s, individuals have given the greatest number of gifts – and that impact grows when family foundations are included.

All of this to say – your organization needs a strong individual giving program, one that prioritizes relationships and data-driven strategies.

Not sure where to start?

In this video, I share a few ideas about your individual giving program and talk about an upcoming webinar on May 7th where I’ll dig into more details.

Here's the registration link to the webinar: https://bit.ly/4idC4nT